Considered
Grooming & bathroom
- Acca Kappa — Treviso family-run perfumer and brush-maker; known for beechwood hairbrushes.
- Aesop — Melbourne-based botanical skin, hair, and body care in iconic amber bottles.
- Buly 1803 — Parisian apothecary revived in 2014; known for ornate packaging and calligraphy.
- Caswell-Massey — Oldest American apothecary; provided cologne and soap to George Washington.
- Claus Porto — Heritage Porto soap maker known for striking Art Deco wrappers and perfumed bars.
- D.R. Harris — Historic St James's chemist known for Churchill's favorite "Pick-Me-Up" tonic.
- Diptyque — Parisian candle and fragrance house; famed for its oval-labeled Baies candles.
- Floris London — England's oldest perfumer; Jermyn Street flagship since 1730; family-run.
- Forest Essentials — Indian Ayurvedic luxury skincare known for refined, beautifully packaged products.
- Geo. F. Trumper — London barbers known for citrus colognes and traditional grooming products.
- Kent Brushes — World's oldest hairbrush maker; hand-finished brushes since 1777.
- La Bonne Brosse — French brand reviving 19th-century Parisian boar-bristle hairbrushes.
- LaRo London — Premium oral care brand specializing in non-toxic, plastic-free dental products.
- Le Labo — Cult Manhattan perfumer known for hand-mixed scents and personalized labels.
- Marvis — Florentine toothpaste in painted tin tubes; turned a bathroom commodity into art.
- Matias Moellenbach — Copenhagen designer's sculptural soap: a scented sphere resting on a coloured resin cube.
- Mühle — Family-run German wet-shaving specialist known for engineered safety razors.
- Ortigia — Sicilian soap and fragrance brand known for ornate, gift-ready packaging.
- Santa Maria Novella — Historic Florentine apothecary and perfumery; the world's oldest pharmacy.
- Sulwhasoo — Korean luxury skincare using ginseng and traditional herbal medicine.
- Theodent — Premium toothpaste using cacao-derived Rennou; packaged like high-end fragrance.
- Truefitt & Hill — World's oldest barbershop in Mayfair; supplied Churchill and Prince William.