Considered

Children's & toys

• Brio — Swedish heritage wooden toy maker known for iconic beechwood train sets.
• Grimm's — German family-run maker of iconic Waldorf-inspired wooden rainbow stackers.
• LEGO — Iconic Danish plastic brick maker; offering sets for children and adults.
• Maileg — Danish family-run maker of heritage-feeling soft toys and mice in matchboxes.
• Marklin — German heritage brand; global leader in premium scale model railways since 1859.
• Merrythought — Last remaining British teddy bear manufacturer, hand-making bears since 1930.
• Olli Ella — Byron Bay-founded modern luxury kids' goods; known for rattan baskets and dolls.
• Steiff — German heritage teddy bear maker; inventor of the jointed bear with ear button.
• Studio ROOF — Amsterdam-based studio creating vibrant 3D wall art from recycled cardboard.
• Vilac — Heritage French wooden toy maker since 1911; known for painted finishes.